Inspired by Ralph Lauren in memory of his late friend Nina Hyde, The Washington Post columnist who died of breast cancer, Fashion Targets Breast Cancer (FTBC) is a philanthropic initiative of the Council of Fashion Designers of America/CFDA Foundation, and is the fashion industry’s response to the impact of breast cancer. Fashion Targets Breast Cancer was launched in 1994 at a White House reception hosted by then-First Lady Hillary Rodham Clinton for members of the CFDA and fashion industry leaders. The campaign, with its distinctive blue-on-blue bull’s-eye logo, involves the nation’s leading designers, retailers, media and models.

Fashion Targets Breast Cancer has become the worldwide fashion community’s singular and most successful response to breast cancer with active campaigns in Australia, Brazil, Canada, Cyprus, Greece, Ireland, Japan, Portugal, the United Kingdom and the United States. To date, the sale of FTBC t-shirts and retail products, printed in various languages, has netted over $40 million, which has been distributed to breast cancer charities in each FTBC country.

With the proceeds from Fashion Targets Breast Cancer campaigns worldwide, the CFDA Foundation provides meaningful help to all women concerned about and diagnosed with breast cancer by providing access to reliable health information and quality health care, and by supporting the distribution of innovative information, education and outreach that impacts the broadest number of women possible.

Over the past fifteen years, Fashion Targets Breast Cancer has become a recognized and important charitable brand, and has enjoyed a variety of successful partnerships and associations.

Our current partners are:
• Net-a-Porter.com
• Elson and company
• Jurlique
• Space NK
• Yogamatic

Past partners include: Belle Fleur, Burberry, BURN Candles, DuPont Lycra®, General Motors’ CONCEPT:Cure, Le Book, Madame Alexander Dolls, Plaza Retail Collection, QVC, Scoop Boutiques, Saks Fifth Avenue, T-Mobile Sidekick, and W Hotels/Starwood Foundation.

The success of Fashion Targets Breast Cancer as a brand led the CFDA Foundation to license the FTBC symbol and campaign model for use in other countries. FTBC campaigns have been produced in the following countries: Argentina, Australia, Brazil, Canada, Cyprus, Greece, Iceland, Ireland, Japan and the United Kingdom. International campaigns have received continued support from a variety of retailers, partners and sponsors, including: TopShop, Marks & Spencer, Brown Thomas, Target Australia, Holt Renfrew, Avon, Hering, Miele, Unibanco, Visa and DuPont Lycra. Sub-license agreements with companies such as Kimberly Clark have raised additional awareness and funds. In all of our FTBC partner countries, top designers have participated.

For more information on Fashion Targets Breast Cancer, please visit www.fashiontargetsbreastcancer.org.

If you would like to download the PDF file of the Bi Annual Fashion Targets Breast Cancer Newsletter which contains information on the current partners campaigns please click here
For information about partnership opportunities, please contact:
Katie Campion
Director of Programs
Council of Fashion Designers of America/CFDA Foundation, Inc.
1412 Broadway, Suite 2006
New York, NY 10018
212.768.5712 phone
212.768.0515 fax
k.campion@cfda.com email
www.fashiontargetsbreastcancer.org