After graduating from the University of Southern California in 1989, Steven opened the first STEVEN ALAN store in New York City in 1994, which carried a variety of women’s clothing and accessories bands. Four years later, he created his first private label STEVEN ALAN men’s shirt. In 1999 he started men’s line named Orfi and opened a store on Prince Street, and in 2000 he opened a Steven Alan men’s store/barber shop on Broome Street. In 2002 Steven partnered with Galleria department store to open five STEVEN ALAN women’s stores in South Korea, launched the STEVEN ALAN website and online store, and opened a stand-alone store at the STEVEN ALAN Showroom in New York City. In 2003 Steven designed and launched an eponymous men’s collection, and in 2005 his women’s collection. More recently Steven has been working on his launch of handbags – set to launch in 2010, opening STEVEN ALAN stores in East Hampton, Brooklyn, Venice, Hollywood, and Los Feliz.