Fashion Targets Breast Cancer® (FTBC), a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation, marshals the goodwill and services of every element of the fashion industry (including fashion designers in the U.S. and internationally, leading retailers, the world’s most famous models and celebrities, fashion photographers, as well as media, advertising, and PR firms, among others) to raise public awareness and funds for the breast cancer cause, in the U.S. and internationally.
The Fashion Targets Breast Cancer name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation. FTBC was first presented in the U.S. in the spring of 1994 during New York Fashion Week, and was formally launched in September 1994 at a special White House reception hosted by then-First Lady Hillary Rodham Clinton. During this initial campaign, 400,000 FTBC shirts were sold, raising $2 million to benefit the Nina Hyde Center for Breast Health at the Lombardi Cancer Center at Georgetown University Medical Center. This center was chosen as beneficiary at Ralph Lauren’s request, in memory of his friend Nina Hyde, the former fashion editor of The Washington Post, who died of breast cancer in 1990.
To date, nearly $50 million has been granted to breast cancer charities worldwide from FTBC campaigns. CFDA Members have designed special FTBC branded or inspired merchandise, which was either sold or auctioned over the course of the campaign. Hundreds of newspaper and magazine stories have been published about FTBC, and the t-shirt has been worn by actors in films and on television. Some of the world’s most famous models and celebrities have lent their image to FTBC, among them: Gisele Bundchen, Naomi Campbell, Esther Canadas, Helena Christensen, Cindy Crawford, Lily Cole, Lily Donaldson, Minnie Driver, Linda Evangelista, Jerry Hall, Shalom Harlowe, Eva Herzigova, Iman, Kylie Minogue, Kate Moss, Claudia Schiffer, Fernanda Tavares, Ai Tominaga, Christy Turlington, Twiggy, Amber Valetta, Veronica Webb, and Daria Werbowy.
With the proceeds from Fashion Targets Breast Cancer campaigns worldwide, the CFDA Foundation provides meaningful help to all women concerned about and diagnosed with breast cancer by providing access to reliable health information and quality health care, and by supporting the distribution of innovative information, education and outreach that impacts the broadest number of women possible.
Over the past fifteen years, Fashion Targets Breast Cancer has become a recognized and important charitable brand, and has enjoyed a variety of successful partnerships and associations.
To purchase your Fashion Targets Breast Cancer t-shirt, phone case, and charm bracelet, please visit www.fashiontargetsbreastcancer.com.
If you are interseted in applying for a grant from the Fashion Targets Breast Cancer Fund at the New York Community Trust please contact Kristine Keller at K.Keller@CFDA.com or 212.768.5707.
The success of Fashion Targets Breast Cancer as a brand led the CFDA Foundation to license the FTBC symbol and campaign model for use in other countries. FTBC campaigns have been produced in the following countries: Argentina, Australia, Brazil, Canada, Colombia, Cyprus, Greece, Iceland, Ireland, Japan Portugal, and the United Kingdom. International campaigns have received continued support from a variety of retailers, partners and sponsors, including: TopShop, Marks & Spencer, Brown Thomas, Target Australia, Holt Renfrew, Avon, Hering, Miele, Unibanco, Visa and DuPont Lycra. Sub-license agreements with companies such as Kimberly Clark have raised additional awareness and funds. In all of our FTBC partner countries, top designers have participated. With the proceeds from these worldwide FTBC campaigns, the CFDA Foundation helps to fund programs that provide access to reliable resources, breast health education, innovative information, and health care.